When thinking about spending money online and shopping, most consumers think of a few things. Yes, it’s not easy for most people to rush out and spend cash at a store. No, in fact, when going on the Internet, many shoppers have a few distinct habits. With this in mind, here are five habits of consumers who shop online, as revealed by this successful Singaporean online grocery store.
More than 8 in 10 are satisfied with their purchase: First and foremost, if you sell items online, you should realize that most people are very happy with their purchases. Yes, when looking to the Internet, you will see that most are satisfied with the entire process. This is a serious thing to consider as you will know that a person will be happy whether they are looking for groceries online or a store selling computers. So, remember, while online marketplaces are not easy, you should do better knowing that most consumers are happy with the overall experience. In the end, this should give you the confidence you need to carry out your goals in running an e-commerce site.
33 percent of people used coupons: Now, while you probably don’t want to undersell your product, you can make a lot more money if you use coupons. Think about the average consumer who is hurting right now and you can see why coupons are so popular. For this reason, if you want to connect to your customers, you should offer a free coupon code. Now, you don’t have to give away products. You can, instead, offer a discount or free shipping. Then, you are going to have an easy time connecting to your clients who want to save money and still get what they want.
Smartphones and tablets are used a lot: If you want to get your visitors to spend money, you will need to connect with them on every level. This is not as easy as it may seem, especially if you don’t have a store that is easy to use on a smartphone or tablet. But, if you create a great user experience, you can connect to more users as 60 percent of online shoppers use their tablet or smartphones to buy products online.
The majority of shoppers look at social media before purchasing an item: If you want to connect to your clients, you will want to set up a social media site. Think about getting a Facebook, Twitter and Instagram account. Then, you are not going to struggle to connect with people who have a serious interest in your product. Simply put, if you have trouble connecting with potential buyers, you should consider social media as a way to connect to people who you may otherwise lose in the process.
People shop around: Finally, if you really want to get everyone on your side and buying your products, you need to offer the most competitive prices. Otherwise, you are going to watch as people run away from you and try to buy from other retailers. Remember, if you are not competitive, you are going to quickly lose people who buy on cost alone, which is extremely common now as most people don’t care about loyalty or other aspects of a purchase.
If you run an online store, you will want to follow a sound strategy. When doing so and paying attention, you are going to have an easy time when you need to run your company, find new clients and get ahead of the game.Read More